Fairy, one of the P&G brands that focuses on improving the lives of consumers, continues its journey of pleasure in Turkish cuisine with historical restaurants. After the 131-year-old Hacı Abdullah Restaurant in Istanbul, the pots used by İmren Han, with a 78-year history in Izmir Alaçatı, and which he thought were worn out, were made #newlikeclean with Fairy Platinum Plus. İmren Khan’s “delicious but difficult to clean” dishes, cooked in the same way for 78 years, will continue to witness history in #newgibitterclean pots.
Fairy, which rolled up its sleeves to make historical restaurants in 7 regions of Turkey #newlikebiterclean, was also among the co-sponsors of Tasting Alaçatı this year in order to contribute to Turkish culinary culture.
The restaurants history of Turkish cuisine, which is among the leading cuisines of the world, are our cultural heritage. They reflect the mature taste of historical flavors. The place itself and its features are as important as the food of historical restaurants. Continuing its pleasant journey in Turkish cuisine with historical restaurants and rolling up its sleeves to make historical restaurants #newlikeclean in 7 regions of Turkey, Fairy’s journey, which started in Istanbul, continues with Izmir.
After the 131-year-old Hacı Abdullah Restaurant in Istanbul, the pots used by İmren Han, with a 78-year history in Izmir Alaçatı, and which he thought were worn out, were made #newlikeclean with Fairy Platinum Plus. Foods that have been cooked in the same way for 78 years and are “full of flavor but difficult to clean” will continue to witness history in #newgibitterclean pots.
Fairy, which has adopted the principle of contributing to Turkish culinary culture, was also among the co-sponsors of Tasting Alaçatı, which was held for the second time this year. Tasting Alaçatı highlights the natural beauties of the region and local businesses and underlines the importance of the Aegean region in the food and beverage culture with its local products and producers.
Fairy continues its pleasant journey in Turkish cuisine with Izmir
Saying that food culture has been one of our main communication channels since 2010, P&G Turkey and Caucasus Home and Fabric Care Category Brand Communications Manager Sedef Subaşı Yücel continued: “Fairy has shared its delicious recipes and kitchen secrets with consumers in Turkey since 2010, came together with consumers at the traditional Fairy Food Festivals. Fairy continues its pleasant journey in Turkish cuisine with historical restaurants. This year, we rolled up our sleeves to #newlikebiterclean historical restaurants in 7 regions of Turkey. We started with Hacı Abdullah Restaurant in Istanbul, which has a history of 131 years. We continue with İmren Han in Izmir Alaçatı, which has a history of 78 years. “The pots that Imren Han used and thought were worn out, the “delicious but difficult to clean” dishes that have been cooked with the same method for 78 years, will continue to witness history in the #newlikepots.”
Stating that they are among the co-sponsors of Tasting Alaçatı this year, Sedef Subaşı Yücel said, “Tasting Alaçatı; It is an important formation in terms of highlighting the natural beauties of the region, local businesses, local products and producers of the Aegean and the food and beverage culture. For this reason, as Fairy, we wanted to support Tasting Alaçatı in order to contribute to Turkish culinary culture. “Tasting Alaçatı is hosted by businesses from Alaçatı, and in this organization that aims for sustainable tourism in the region, the best restaurants and hotels, vineyards and farms of Alaçatı open their doors to this organization with their special menus, events and workshops,” he said